THE IMPACT /
While this project was designed as a proof-of-concept, the project demonstrates how AI can meaningfully accelerate early-stage intellectual property evaluation without compromising academic rigor or expert judgment.
6 weeks to under 25 mins
85%+ expert alignment
Reduced cognitive load
Increased throughput
THE CHALLENGE /
Retail traders often know what strategy they want to execute but struggle with how to automate it. Existing platforms either require coding skills or overwhelm users with complex trading logic. The challenge was to design a no-code experience that simplifies strategy creation while preserving the flexibility, transparency, and control needed for real-world trading.
RESEARCH INSIGHTS /
Traders think in strategies, not code
Transparency builds trust
Simplicity beats complexity
Control drives adoption
THE SOLUTION /
I designed the MVP for a no-code strategy builder that enables retail traders to create and automate trading strategies without writing code. The experience simplifies complex trading logic into a guided Entry → Adjustment → Exit workflow, making strategy creation more intuitive, transparent and accessible while validating the core concept before expanding to more advanced trading capabilities.
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WHAT I LEARNED /
I learned that making complex systems easier to understand is often more important than adding more features. Traders wanted automation, but they also wanted to understand how their strategies worked and stay in control of their decisions. This project taught me the importance of designing around how users think and turning complex trading logic into simple, intuitive experiences.
